Karz Ki Baatein – MATV phone-in project
The MATV pilot project used a series of live half-hour phone-in chat shows to reach Asian audiences in the Leicester area. The Karz Ki Baatein (“Let’s talk about debt”) series offered viewers information and advice in English, Hindi and Punjabi.
A multilingual presenter was accompanied by two debt advice experts to speak with callers live on-air about how to avoid, reduce or manage debt problems. The focus was on general education (such as the use of budget sheets, the meaning of annual percentage rate (APR) etc.), information (for example on, bailiffs, your rights and responsibilities etc.) and signposting to ‘Leicester Money Advice’ for specific advice services.
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Published: 24 January 2009